Tavcor Volkswagen, with its roots firmly set in the Eastern Cape, has been part of the EC province since its first (then called Embassy) dealership opened in 1963. Together with the Volkswagen brand, Tavcor VW have been at the forefront of family car sales – ensuring that memories are made for every generation, no matter where they’re headed.
The Volkswagen Kombi/bus – a legend in its own right – is a firm favourite when it comes to spacious family carriers – and this campaign paid tribute to the new generation T6 bus range, an ode to the old meeting the new.
The brief was simple – capture the nostalgia of family and highlight the new generation T6 bus – the bus that’s built to make memories.
Filmed in and around the Western Cape, this beautiful province was one of the key players in this campaign, showcasing its beauty and wild nature in every shot. The viewers were taken on a journey alongside the family – cruising comfortably on the roads and stopping along the way to do a bit of exploring – a truly South African road trip with the VW T6 bus at the helm – what memories are made of!