MASTERTONS 2017-11-03T05:46:40+00:00

THE PIONEERS OF COFFEE: RE-PACKAGED

With three generations of Masterton’s behind this heritage brand, the coffee specialists have developed a national footprint of stockists. Strategy was asked to assist in achieving their mission to elevate the brand further – so they could appeal to a larger audience of coffee drinkers.

Rather than a complete overhaul, Strategy recognised that what the oldest coffee roaster in South Africa needed was a realignment of the old-world elements to link its authenticity with its heritage.

The refresh was carried out across a variety of channels from digital, in-store, print and of course the packaging, in which the process saw a team of designers and illustrators collaborate – capturing the unique names of Mastertons’ 30 original blends.

dedication to Mike Blom

PRINT I DIGITAL I SOCIAL I ART DIRECTION

BIRCH’S MAN WINTER

WINTER
WOODSMAN

BRAND I PRINT I DIGITAL I  PHOTOGRAPHY

HINTERVELD

FROM VELD
TO FASHION