Birch’s Man is renowned for being the quintessential destination for the modern gentleman. Since 2012, when Birch’s menswear looked to Strategy to rebrand the store to Birch’s Man, we have been tasked to create seasonal campaigns that represent the spirit of the men who wear their clothes.
The Winter Woodsman is about style and adventure – one never compromising the other. Contrasts of fine fabrics with a robust setting, warm colours, audacious tonality and styling were essential to embody the essence of the campaign. Armed with beautiful photography, our team designed retail campaign assets that were distributed across online, print, in-store and social channels.