BIRCH’S MAN SUMMER2017-09-28T10:35:18+00:00

THE  GENTLEMAN’S
GAME

An Old Sport – a gentleman of good taste, who practices good sportsmanship in all his endeavours.

It is this statement that underpinned the inspiration behind the 2016 / 2017 Summer campaign. With the comradery and formal etiquette of the old game juxtaposed to the relaxed beach scenery, our Birch’s men set out for a gentleman’s game of beach cricket.

Cheerful imagery formed the foundation of the summer campaign, rolling out in store, print, radio, social and web channels.

RE-BRANDING

BRIDGE ST BREWERY

LEGEND BREWED

PRINT I DIGITAL I SOCIAL I ART DIRECTION

BIRCH’S MAN WINTER

WINTER WODDSMAN