AFRICAN PRIDE 2017-09-20T11:37:49+00:00

SMAAKLIKE DESIGN

Working with a proudly local meat brand, Strategy found  insights from the local market that showed South African consumers were celebrating their heritage with their choices of trusted local brands.

Based on this sense of proud belonging, we created a brand for African Pride Meats that linked our colourful culture and the unique South African outlook. We sunk our teeth in further, creating a culturally inspired strategy; bringing the brand to life across all mediums from packaging and retail displays to digital and radio.

Bakgat - Beef Sliced Biltong
Shap Shap - Beef Snap Sticks
Bundu's Best - Game Sliced Biltong
Duidelike - Beef Droewors
Kwaaiste - Beef Snackers

BEHIND THE SCENES

Radio Jingle.
RE-BRANDING I PUBLICATIONS I MERCHANDISE I RETAIL DESIGN I WEB

MOMSEN BIKES

FOR THE LOVE OF THE RIDE

PACKAGING

MASTERTONS

MASTERING
THE CRAFT